THE BACKGROUND
Thirty FIVE years of building brands, now pointed entirely at aviation.
The strategy is the same discipline that has revived brands and shaped propositions across some of the most competitive markets there are. What's changed is the focus.
200+
Businesses advised
From FTSE-listed corporates to ambitious founder-led companies: brand strategy, proposition development, data, digital, AI and senior leadership advisory. Different scale, same discipline. The questions that decide a brand's future don't change with the size of the business, only the stakes do.
£30m
Venture built, not just advised
Co-founded DiscoverU, a music-discovery platform that secured £30m of committed investment. Advising a brand is one thing; building one from nothing and convincing others to back it is another. The same muscle, a harder test: turning an idea into an audience, then a business..
8
Sectors, one discipline
Seven sectors: banking, sport, automotive, retail, technology, entertainment, government. The names you'd know from them: BMW, the BBC, Tesco, Swissquote, Microsoft, the Football Association. I name them because you'd know them, not because they're the point. The eighth sector is aviation, where I've worked too, with United Airlines, and where all of it now points.
Exit
Built, and sold
Founded a strategic and creative agency and sold it to a leading UK communications group. Brand value created, then realised: the full arc, from a standing start to a completed sale. Growth here isn't only advised. It's been done, and bought.
IN THEIR WORDS
The people who build brands, on working with Edmund.
Over three years, Ed shaped FDM Group's brand and cultural values, defined its positioning, and designed and built its global in-house marketing, communications and creative agency. Its Chief Operating Officer on the work:
“He took the time to really understand our business, then guided and coached our teams, and in the most commercially savvy way, he's a rule-breaker and an innovator. Different leads to exceptional. It truly works.”
Sheila Flavell CBE · Chief Operating Officer, FDM Group
SWISSQUOTE
Marc Bürki
Co-founder & CEO — the bank that pioneered online banking
“He understands how a company really works and its people, in a very professional way, appreciated by everyone.”
SWISSQUOTE · “TAKE THE LEAD”
“Edmund's expertise was essential in uncovering the parallels between Swissquote and Manchester United, leading to an aspirational proposition: Take the Lead.”
Jan De Schepper · Executive Board & Chief Sales and Marketing Officer, Swissquote